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AI insight knowledge system for VisitScotland

Every answer, traced to its source.

InsightEdge brings VisitScotland’s research, recordings, decks and data into one governed library. Ask a question and get the evidence, what it means and what to do next, kept clearly apart and shaped for your role.

Sign in to the design concept See how it works

Design concept with scripted answers and illustrative data. The live demonstration uses the working system on real published content.

What it does

One library for everything your teams have learned

Survey results sit in one place, market reports in another, and the best insight from a partner meeting lives in someone’s head. InsightEdge gathers it, keeps it in order and puts it to work, so insight builds on itself instead of being lost.

  • Collect

    Bring in reports, recordings, decks, datasets, survey exports, transcripts and subscription feeds from SharePoint, Teams and OneDrive, or drop files straight in.

  • Curate

    AI proposes tags against one taxonomy of markets, audiences, places, seasons and outcomes. A knowledge steward confirms them before anything is published.

  • Connect

    Ask in plain English and get one answer drawn from every relevant source, old and new, shaped for the person asking.

  • Create

    Turn an answer into a one-pager, an insight pack, slides with speaker notes or an external evidence pack, all following one storytelling standard.

  • Reuse

    Older studies stay findable and cited instead of being redone. Gaps, duplicates and ageing insight are flagged, and every decision an answer informed is logged.

The library

Every format, one place, with a card for each

Videos play with their transcript and key moments. PDFs open at the cited page. Decks open at the cited slide, and datasets at the cited table. Each kind of file has a card that shows what it is at a glance.

    Every card opens its own viewer. Recordings play with a synced transcript, and documents open at the cited page, slide or table.

    How it works

    How an answer comes together

    Every answer follows the same four steps, so people can see where each statement came from and who has checked it.

    1. Ask

      Type a question the way you would ask a colleague, or pick one suggested for your role.

    2. Gather

      Rule checks run first. Only sources you are allowed to see are searched, and each one’s review status and sharing rules are checked.

    3. Answer in three layers

      Evidence, interpretation and recommendations arrive separately, with every claim cited to a page, table or moment.

    4. Sign off and share

      Reading an answer needs no sign-off. Recommendations and external material need a named knowledge steward first.

    Works with the tools your teams already use

    Hosted in a dedicated environment in Microsoft Azure UK South and connected to your Microsoft 365. Solid items arrive in Phases 1 and 2; dashed items follow in Phases 3 and 4.

    • SharePoint
    • Teams
    • OneDrive
    • Entra ID sign-in
    • Subscription research feeds
    • Teams recordings (Phase 3)
    • Microsoft Fabric (Phase 3)
    • Power BI (Phase 3)
    • Halo enquiries (Phase 4)
    • UserTesting (Phase 4)
    • Contentsquare (Phase 4)
    • Jira (Phase 4)
    • Confluence (Phase 4)
    • Figma (Phase 4)

    Governance

    Governed from the first question to the final slide

    AI makes insight faster to reach. Governance makes it safe to use. These controls are part of every answer, not an afterthought.

    • Source status

      Every source is assured, an approved third-party source or not yet reviewed. Unreviewed material stays out of answers unless someone chooses to include it.

    • Sharing rules

      Sources and outputs are marked internal only or external-ready, so licensed data never slips into an agency brief.

    • Human sign-off

      Outputs are checked according to how they will be used. Recommendations and external packs need named sign-off, and external export stays blocked until then.

    • Guardrails

      Requests for personal data are refused and logged. Sensitive topics are flagged for a steward to check.

    • Separation of duties

      Administrators configure access and guardrails. Stewards approve and publish. Neither can do the other’s job.

    • A full audit trail

      Every answer keeps a record of the question, the sources retrieved and used, the model version and any sign-off.

    Hosted only in the UK, in an environment dedicated to VisitScotland. Your content and prompts are never used to train any AI model.

    Trace any claim back to its source

    One statement from an answer, followed all the way through.

    1. ClaimPartners say midweek in November is the biggest gap.
    2. CitationPartner roundtable recording, 14:32, with the transcript line highlighted
    3. SourcePartner roundtable, Argyll & the Isles, v1.0AssuredInternal only
    4. Sign-offRecommendations approved by a knowledge steward
    5. Decision loggedMidweek events added to the regional plan

    Who it’s for

    Five roles to start, each with its own workspace

    Each role gets its own home page, menu and answer view. The evidence stays the same, but the emphasis, detail and sharing rules change. Roles go live in the order of the implementation plan.

      See it through your colleagues’ eyes

      Choose a role, ask a question, upload a file and follow the answer all the way to a signed-off brief. The built-in demo guide ticks off each step.

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